Jon Nielsen, businessman and style consultant, talks about his journey rising from Division III college sports to playing pro football as a record breaking run and shoot quarterback. He shares how he utilized his positioning to create space for himself in sports marketing and acting, and was responsible for the hiring of the motion actors used for video games from Microsoft to Madden. Jon adds how his talent for lifestyle marketing led to work for music groups New Edition and Boyz II Men, as well as several pro athletes. Jon discusses his giving back through mentoring and coaching, including several eventual pro players, and family members that broke state passing records. Finally, he talks about trophy culture, travel ball, and avoiding mistakes of the coaches he grew up with.